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DietOmeter.com (di'et'om'e'ter'dot'com) n. 1.An affordable online destination that provides internet users with innovative solutions to all their "self-help" diet, exercise, and weight management needs. [diet from Latin, diaete, way of living; -meter from Greek, metron, measure] Most Americans want to lose weight on their own. There are 72 million dieters in the U.S., and about 70% of them prefer to lose weight by themselves, rather than joining a formal structured program that requires several visits per week to a weight loss center, clinic, or hospital. Additionally, 74% of dieters believe that the effectiveness claims of various diets and products are misleading or false, which usually result in only 1-10% of dieters achieving permanent weight loss. According to the FDA and FTC, the only proven way to lose weight is through either reducing the number of calories you eat, or increasing the number of calories you burn off through exercise. DietOmeter.com provides innovative solutions for both that conveniently fit into today's busy modern lifestyles. Consumers are now spending over $7 billion a year on "self-help" diet products and services. Over 50% of the online population in the U.S. is now searching for nutrition, exercise, and weight control information, and over $200 million is already spent for online subscriptions to websites like DietOmeter.com. Americans want the flexibility to diet when they want, how they want, and don't want to pay too much for it. In 2006, 68% of dieters preferred a diet program that they could access from home/online/by phone, and 56% want a plan based on regular (not diet) food. DietOmeter.com provides both dieting solutions that are flexible, affordable, which can be accessed online, and that are based on regular foods, which dieters are accustomed to consuming, rather than diet plans based on expensive diet foods, which are known to be difficult to sustain over time. |